Coaxing back clients time and again is one of the key factors that drives the success of your business.
Most times it is not about the quality of service you are rendering, what is important is having the right vibe in your clinic or salon. You have to create an atmosphere that is welcoming while giving your customers an amazing service that is irresistible.
When you accomplish this balance, you are definitely going to begin to see the rewards in no time. Clients will continually come around regularly and treat themselves to your service.
1. Know who you are
The number one step to getting the interest of clients is by getting to know your personality and what is important to you. Are you a classic clinic or salon that provides a premium service? Or ordinary with an old vibe? Your clients will definitely know it if you are, and they will begin to have a sense of belonging.
2. Know who your clients are
It is important to have a good idea of your clients and their personalities to make sure they are getting the right message from you. Have their contact details (name, mobile number and email). Creating a customer database is a great marketing tool for your business. Having these details is going to allow you send messages (mail and SMS) that your audience would love. We notice our best client’s store absolutely every piece of detail they can about each client that walks through the door.
3. Know how your clients feel
In order to build a great connection between you will have to understand your customer’s needs. Ensure you always listen to them, their joys, their life, and their deepest fears. By this, you will be able to get connected with them every time they visit, allowing you to rearrange your service to really meet what they want.
4. Be inclusive
At this point that you have a powerful blend of self-awareness and knowledge about your clients, you can change your work system so as to develop a work atmosphere that is genuine and authentic. Spend time recreating those things you know clients will love, things like giving them their favorite coffee once they are settled in your salon.
5. Be exclusive
When your clients start feeling easy around you, it will be very hard for them to resist your charm – especially relating to exclusive benefits. Give them the feeling that they are getting something special when they join your membership program that offers them great prices on their favorite services. They will certainly keep coming back for more, and you will be able to make more profit.