Build Your Aesthetic Business in 10 Weeks

The Webinar Series

Build Your Aesthetic Business in 10 Weeks

The Webinar Series

Our unique series brings each weeek an expert guest on a topic that will help you lay the foundations of your business and ensure you have the best conditions for success.

Register now and get the support you need to take your aesthetic business to the next level!

Register for Session 1

The Hosts

Natalie Dryden

Business Consultant

For over 12 years, Natalie has been working with Doctors, Nurses, Surgeons and other clinicians in UK Healthcare, Medical Aesthetics, Dentistry, & Wellness. Natalie has a passion for digital transformation and with a background in Operations and CQC management, she loves to help business owners achieve success. 

We’ve teamed up with some of the top professionals in the industry to provide some food for thought and to get you on the right track, especially in your first year of business”
– Natalie Dryden

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The Programme & Industry Guests

 To help you in your journey towards becoming a successful aesthetic business owner, Pabau has created a unique webinar series with expert guests bringing topics that will help you lay the foundations of your business and ensure you have the best conditions for success. 

 

In the second half of each session, our team of Pabau Specialists will introduce you to the tools within our system that will help you put the topic in practice and achieve more, with less work.

Session 1 - Starting out in Aesthetics

Release date: Tuesday, 20 December 2022

Key points:

  • Setup costs & forecasting

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • Creating your business plan

Draw up a document that will guide you through each stage of startig and managing your business

  • New aesthetic clinic checklist

Gain access to a handy checklist to make sure you’re covering all the essentials

GUEST

Amanda Elburn

Director at AB Aesthetic Services

After years managing a large chain of aesthetic clinics, Amanda now works as an independent business advisor and aesthetic consultant supporting and further developing individual aesthetic clinics and practitioners utilising her extensive knowledge and skills in the aesthetic industry.

Session 2 - The Psychology of Business & Sales Success

Release date: Tuesday, 27 December 2022

Key points:

  • Being in Business

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • Keeping the Numbers Simple

Draw up a document that will guide you through each stage of startig and managing your business

  • The Psychology Behind Sales and Business Success

Gain access to a handy checklist to make sure you’re covering all the essentials

  • Access To Free Workshop

Gain access to a handy checklist to make sure you’re covering all the essentials

GUEST

Alan Adams

The Clinic Coach

Alan Adams is an award-winning business coach, professional speaker, and bestselling author. The publication of his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic focuses on the medical, cosmetic and aesthetic clinic sector. He was a finalist in The Association of Professional Coaches, Trainers & Consultants’ Coach of the Year Awards, and has been recognised by Enterprise Nation as a Top 50 Advisor in the UK.

GUEST

Shelly Hemmings

Hamilton Fraser

Shelly has 15 years of insurance experience and five directly within the aesthetics sector. Whilst working closely, UK Wide, with key associations, trade bodies and training courses in the sector, Shelly delivers various webinars and regional talks while travelling all over the country to assist medical professionals by providing them with the information needed to start or grow their cosmetic business

Session 3 - Preventing Claims & Complaints

Release date: Tuesday, 03 January 2023

Key points:

  • Why Insurance should not be an afterthought

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • How to handle a Reportable Claim/Dissatisfaction

Draw up a document that will guide you through each stage of startig and managing your business

  • Preventing Complaints

Gain access to a handy checklist to make sure you’re covering all the essentials

  • Be Compliant

Gain access to a handy checklist to make sure you’re covering all the essentials

Session 4 - Website & SEO Advice for Aesthetic Practitioners

Release date: Tuesday, 10 January 2023

Key points:

  • Do I need a website?

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • Things to consider when building your website

Draw up a document that will guide you through each stage of startig and managing your business

  • Structuring your clinic website

Gain access to a handy checklist to make sure you’re covering all the essentials

  • SEO tips

Gain access to a handy checklist to make sure you’re covering all the essentials

GUEST

Mike Sherwood

Aesthetic Web

Having spent the last 20 years using digital marketing platforms to promote his own companies and clients online, Mike is keen to share my knowledge and experience. I am passionate about working with small businesses and combining new ideas with tried and tested theories to produce outstanding results. His tuition is designed to be bite-sized with real-life examples to ensure you can put your new skills into practice immediately. 

GUEST

Adam Smith

Enquirybot

Adam is the Co-Founder and Director of Sales at EnquiryBot, an advanced, automated chatbot and sales management system which increases website enquiries by at least 240% and returns an annual ROI in around 4 weeks. Adam has a deep understanding of the history of chatbots which were pioneered by large corporations with big budgets, and how this created problems for SMEs looking to benefit from the technology.

Session 5 - Knowing your website traffic conversion

Release date: Tuesday, 17 January 2023

Key points:

  • Online presence

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • The importance of Google Analytics

Draw up a document that will guide you through each stage of startig and managing your business

  • 5 things to think about when creating or updating your website

Gain access to a handy checklist to make sure you’re covering all the essentials

  • Do I need a chatbot?

Gain access to a handy checklist to make sure you’re covering all the essentials

Session 6 - Finance & Business Advice for Aesthetic Practitioners

Release date: Tuesday, 24 January 2023

Key points:

  • Business Structure

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • Income & Expenses

Draw up a document that will guide you through each stage of startig and managing your business

  • Limited Company

Gain access to a handy checklist to make sure you’re covering all the essentials

  • VAT

Gain access to a handy checklist to make sure you’re covering all the essentials

GUEST

Andrew Fenton

 AF Tax Solutions

Having spent the last 20 years using digital marketing platforms to promote his own companies and clients online, Mike is keen to share my knowledge and experience. I am passionate about working with small businesses and combining new ideas with tried and tested theories to produce outstanding results. His tuition is designed to be bite-sized with real-life examples to ensure you can put your new skills into practice immediately. 

GUEST

Taruna Chauhan

TChauhan Consultancy

Taruna’s work involves supporting businesses in the healthcare and  social care sector that undertake a regulated activity with the Care Quality Commission (CQC).  She mentors and coaches the sector right from the start of their journey with their CQC application and  then provides ongoing support to be inspection ready using her Continuous Quality Success Framework.

Session 7 - CQC Validation

Release date: Tuesday, 31 January 2023

Key points:

  • Regulated Activity

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • Supporting Documentation Required

Draw up a document that will guide you through each stage of startig and managing your business

  • Key Lines of Enquiry (KLOE)

Gain access to a handy checklist to make sure you’re covering all the essentials

Session 8 - Marketing Strategy

Release date: Tuesday, 07 February 2023

Key points:

  • 10 Steps to Strategic Marketing

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

GUEST

Adam Haroun

Aesthetic Altitude

Adam is a marketing strategist, entrepreneur, and owner of BrandingMD. He has spoken for industry-leading companies in the US and globally, including Allergan, Merz, Candela and BTL Aesthetics. He recently spoke at the Annual Society for Dermatologic Surgery annual meeting and the Global Aesthetics Conference. Haroun is also the author of Now The Patient Will See You – which serves as a strategic guide to branding and positioning for aesthetic practices.

GUEST

Gavin Griffiths

Clinic Connect/BHMMedia

Gavin has been in healthcare marketing for 15 years. As a sales & marketing specialist, he’s worked with some of the UK’s leading clinics and practitioners. He runs a series of courses designed to help practice owners maximise their potential.

Session 9 - Review Management - Patient to Promoter (Reviews)

Release date: Tuesday, 14 February 2023

Key points:

  • The Review Culture & WoM Marketing

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • Why Have a Proactive Review Strategy?

Draw up a document that will guide you through each stage of startig and managing your business

  • Where To Get Reviewed

Gain access to a handy checklist to make sure you’re covering all the essentials

  • Goals & Getting Started

Gain access to a handy checklist to make sure you’re covering all the essentials

GUEST

Richard Gibbons

Boost My Customers

Richard is the founder of a vibrant Facebook advertising agency, Boost My Customers, who specialise in helping salons & clinics generate bookings on demand. After working with 50+ clinics/salons, Richard knows the exact steps you need to take in order to fill up your bookings with high-paying clients.

Session 10 - 3 Steps To Generate Clients Using Facebook & Instagram

Release date: Tuesday, 21 February 2023

Key points:

  • Ensure You Know WHO You Want To Target

Know your bumbers, and make informed decisions to minimise risk and ensure profitability

  • Qualifying The Enquiries

Draw up a document that will guide you through each stage of startig and managing your business

  • Having The Right Follow-Up Strategy

Gain access to a handy checklist to make sure you’re covering all the essentials