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  • Google Tag Manager

    You can connect GTM with your Pabau online bookings to help with visitor tracking and marketing efforts

    1. What is Google Tag Manager?

    Google Tag Manager (GTM) is a free platform built by Google to help with managing and deploying marketing tags. You can connect GTM with your Pabau online bookings to help with visitor tracking and marketing efforts. This can be quite handy when it comes to seeing where your bookings are coming from, recording successful conversions, and lots of other data-analysis goodness 🤓!

    Never heard of GTM before? Google offers a self-paced course to help get started with Google Tag Manager Fundamentals. You can check it out here: https://analytics.google.com/analytics/academy/course/5

    2. What can Google Tag Manager do for my clinic?

    Pabau has limited support for Google Tag Manager. Keeping your data safe is our utmost priority and we’ve hand-picked the most suitable tags to accommodate the majority of tracking needs whilst honoring our promise to never compromise on security.

    Pabau’s integration with Google Tag Manager should support the following tags:

    2.1. Google Analytics: Universal Analytics

    2.2. Google Ads Conversion Tracking

    2.3. AdRoll Smart Pixel (External Link)

     


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