#1 - Plan around the key e-commerce events and dates
#2 - Promote the praise from customers
#3 - Take a visual approach
Colorful and attractive visual campaigns can be created by the beauty industry for promotion of treatments, products and results of high quality. The importance of online use of imagery is epitomized by the recent stats of 2015. According to stats an average Tweet has an increase of 18% clicks, 89% favorites and 150% retweets when it is paired with some good visual aid.
#4 - Focus on action
#5 - Replies raise retention
Studies show that replying to the complaints of customers, their queries or praise online is a very good thing.
Despite that, the same studies also showed that the majority of customers are not receiving any replies at all. Managing your social media in a better way will free up time to allow you to respond in timely manner.
#6 Streamline your social media management with tools
On the surface, social media marketing might seem to be a simple and easy task; however, the demanding channels of marketing have contributed towards understaffing the issues for businesses.
In case you decide taking the efforts in-house, different tools for social media management such as Hootsuite can give you the freedom to schedule posts from a streamlined dashboard in advance. You will also have analytics and reports to measure performance.